What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is RK Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Virginia Beach SPCA
Chesapeake Bay Foundation
Lynnhaven Middle School
Protecting the Children Foundation, PCF - Protection Children Foundation
Love Promise Stories from RK Subaru
Subaru and RK Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
The Leukemia & Lymphoma Society delivery - Meredith J
RK Subaru partnered with The Leukemia & Lymphoma Society (LLS) and the Children’s Hospital of the King’s Daughters through the Subaru Loves to Care initiative. This partnership involved delivering blankets and messages of hope to cancer patients on July 2nd, 2025.
R K Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Virginia Beach, this is a harsh reality. Helping others strengthens communities, which is why R K Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like R K Subaru have helped nearly 900,000 children and adults in urgent need. On 01/29/2025, R K Subaru donated 204 coats to Boys & Girls Club of Southeast Virginia. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Leukemia & Lymphoma Society Blanket Delivery - Kim C
On Tuesday, July 30th, 2024, RK Subaru of Virginia Beach had the opportunity to deliver 80 blankets to Children’s Hospital of The King’s Daughters in Norfolk as part of the Subaru Loves to Care program. The blankets were accompanied by personalized messages of hope written by customers in the community and staff of RK Subaru. These gifts were warmly received by the staff and patients, with staff showing their excitement as they know how much these gifts of love and support are appreciated. It was a wonderful day and heartfelt thanks to RK Subaru for joining the LLS mission to create a world without blood cancer.
Bad to the Boards RK Subaru! - Darby O
The CHKD Bad to the Boards corn hole fundraiser was a hole-in-one for fun and community spirit, and RK Subaru of Virginia Beach was there to sponsor the event and cheer on the participants! Held on May 19th 2024 , the fundraiser brought together local businesses and residents for a day of friendly competition, delicious food, and raising vital funds for CHKD (Children's Hospital of the King's Daughters). RK Subaru's presence was a hub of activity throughout the day, with our representatives from the dealership handing out Subaru gear at our table decked out in Subaru swag and answering many Subaru questions while enjoying the company of our locals and cheering on the competition. In the end, the CHKD Bad to the Boards fundraiser was a success! The event raised a significant amount of money for CHKD, and it provided a great opportunity for the community to come together and have some fun. RK Subaru is proud to have been a part of such a fun supporting event!
Subaru Clients Fall in Love with Shelter Dog - Mandi K
As part of Subaru Loves Pets Month, the Virginia Beach SPCA visited RK Subaru October 30th for an adoption awareness event. Talia, a four year old bulldog mix, was in attendance to greet customers. Although Talia had been out in the community for many other events, she was one of the VBSPCA's longest canine residents. She had been waiting for her forever home for two long months despite her sweet demeanor. The Subaru event turned out to be Talia's lucky day! She met a family at the dealership who instantly fell in love with her. The next day, they visited the shelter and officially adopted her!
Wicked race - KATHERINE N
RK Subaru was a proud sponsor once again for this year's annual Wicked 10k race. The race/party takes place around Halloween every year and festivities include the race, a costume contest and the Nightmare on 19th street. RK provided race vehicles for the event so everyone could get eyes on some beautiful new Subarus! RK Subaru looks forward to being a part of the Wicked race for many years to come.
RK at J-day - Nick W
RK was a proud sponsor of the 5th annual J-Day. J day honors Jayln "Lotto" Harris. There was a 3 vs 3 basketball tournament, food, games, and music. There was also a shoe and backpack drive just in time for school starting! RK staff even joined in on the fun.
National Night Out - Nick W
RK Subaru staff joined forces with the Virginia Beach Police Department for the annual National Night Out, a community-building campaign that promotes police-community partnerships. The campaign's goals are to heighten crime and drug prevention awareness, generate support and participation in local anti-crime efforts, and strengthen neighborhood spirit and police relations. It was a great turn out and the weather was ideal. Ice cream/sno cones were handed out as kids played basketball and other games. RK Subaru is proud to support programs such as the National Night Out.
RK Subaru and Subaru Loves to Care® - Nick W
RK Subaru partnered with The Leukemia & Lymphoma Society® and delivered blankets and messages of hope to patients battling cancer. RK staff members helped deliver the items to the local CHKD. RK is proud to be a Subaru retailer and loves to care!
200+ Men and RK Subaru - NICK W
RK Subaru's own Calvern Green joined 200+ Men in a Caravan trip to Richmond. Young men from area high schools, with 200+ mentors and chaperones, take a day trip by bus to Richmond to visit state lawmakers and experience, first-hand, the inner workings of our representative democracy. They learn how bills become laws through a process that requires negotiation and compromise. The students and 200+ Men members are introduced in the Senate Chamber by an elected representative from Hampton Roads. The day concludes with a guided tour of the State Capitol. The trip was a success and RK Subaru continues to shine in the community.
