RK Subaru are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at RK Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At RK Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is RK Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Virginia Beach SPCA
Chesapeake Bay Foundation
Lynnhaven Middle School
Boys & Girls Club of Southeast Virginia
Sentara Brock Cancer Center
Love Promise Stories from RK Subaru
Subaru and RK Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
RK Subaru at Children's Hospital of the King's Daughters - Rachel B
On July 1st, RK Subaru delivered blankets and messages of hope to Children's Hospital of the King's Daughters. The patients were so appreciative of the blankets, and they will make a lasting impact on them. Featured here is the RK team, and our 2026 National Honored Hero, Aiden, who was diagnosed with acute lymphoblastic leukemia (ALL) at just four years old. Today, he is a thriving 2nd grader who loves hockey and dreams of becoming a pediatric oncologist to help other kids like him. Thank you to Subaru for helping kids like Aiden through our Subaru Loves to Care initiative.
Messages of Hope - John M
A heartfelt thank you to RK Subaru and Blood Cancer United for their continued support of the children at Children's Hospital of The King's Daughters (CHKD). Each year, through the Subaru Loves to Care campaign, RK Subaru and Blood Cancer United donate cozy blankets and write heartfelt messages of encouragement for our pediatric cancer patients. These thoughtful gifts provide comfort, hope, and a reminder that our patients are surrounded by a caring community during some of their most difficult days. We are incredibly grateful for this meaningful partnership and look forward to continuing to make a difference together for years to come.
Arbor Day -2026 - April S
Every year, our communities lose 36 million trees from age, disease, infestation, and extreme weather, including right here in Virginia Beach, VA. To invest in the long-term health of our communities, Subaru and retailers like R K Subaru partnered with the Arbor Day Foundation to provide and distribute 165,000 free trees nationwide since 2025. In the Virginia Beach area, tree coverage is currently 39 percent, and we are working to help it grow. Thanks to the R K Subaru team, we're celebrating greener and healthier communities for generations to come.
Driving Change: RK Subaru Powers Lifesaving Screenings in Hampton Roads - Benjamin C
At Sentara Foundation, progress in cancer prevention and care—including the work of the Sentara Brock Cancer Center—is made possible by generous and compassionate partners like RK Subaru. Through the Share the Love Event, RK Subaru's incredible support directly funded our 3D Mobile Mammography Van Campaign. This initiative brings advanced, lifesaving screenings directly to neighborhoods across Hampton Roads. In 2025, thanks to the commitment of RK Subaru, a new mobile mammography van was added to the program. This addition is expanding the reach and capacity of lifesaving screenings throughout Hampton Roads. As part of a broader campaign that resulted in two additional units, support from RK Subaru is helping enable over 4,000 more mammography screenings across the region each year. For many women, this means vital access to care that might otherwise be out of reach—and the chance for earlier detection and improved outcomes. Every time our van visits a community, we see firsthand the impact of this partnership. Our volunteers, including cancer survivors, often provide comfort and encouragement to patients coming in for their first screening. Their stories of resilience and hope inspire others to take an important step for their health, something that is only possible thanks to support from partners like RK Subaru. RK Subaru's impact is not only felt in the lives transformed but is also commemorated every day: your partnership is permanently recognized with a beautiful, named art piece displayed inside the mammography van. Every patient who boards the van is greeted by this artwork, serving as a daily reminder that our community stands behind them. RK Subaru's team goes beyond financial support—they actively participate in our events, cheer on our survivors, and fuel hope through every mile driven. This partnership truly accelerates positive change for those who need us most. On behalf of every patient, family, and survivor, thank you, RK Subaru, for driving hope home and for reminding our community that no one faces cancer alone.
Warm Coats- Warm Hearts - Audrey P
Imagine going without a coat during the coldest months of the year. . For millions of children and adults experiencing homelessness and other urgent need situations across the country, this is the reality. R K Subaru partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On 2026-01-19, R K Subaru donated 132 Coats to Mt. Trashmore Family YMCA. These essential items not only help keep children protected, warm, and dry, it has a significant impact on a child's mental and emotional well-being. At Mt. Trashmore Family YMCA, we are so grateful for this gift that will help so many in our community. I had a family come to tour our preschool, to enroll their 4 year old son, who had just moved to Virginia. It happened to be one of the coldest and snowiest weeks of the year. The child and his mom showed up in a hoodie and sweater. I was able to give her one of the extra coats for her son.. She thanked me repeatedly as they had not had the means to get a coat yet. This made my heart so happy to know that I was able to help take a burden off the families of so many children who use our YMCA. Thank you for this opportunity. It was amazing and the chlldren still talk about the day all the time. They thank me constantly for getting them a new coat.
Share the Love Event - April S
From the Foundation's Director- "Thank you RK Subaru for supporting Sentara Foundation's 3D Mobile Mammography Van Campaign with your generous donation. By adding two more mobile mammography vans, Sentara Health will be able to provide an additional 4,000 more mammography screenings per year. Thank you for joining us in expanding our capacity, with a goal to improve the quality of care for our region. We are very grateful for our community partnership together."
Love Never Grows Old: Louie’s Second Chance - Nicol R
At the Virginia Beach SPCA, we see stories of resilience every day — but few capture the heart quite like Louie’s. Louie, a ten-year-old Catahoula Leopard Dog mix, came to us when his longtime owner suffered a stroke and could no longer care for him. Despite the changes in his life, Louie arrived with a wagging tail and a heart full of love. He had a few “lumps and bumps” that come with age, but he never let that slow him down. Louie greeted everyone he met with a gentle nudge and a sparkle in his eye, reminding us that joy and kindness don’t fade with time. When RK Subaru invited the VBSPCA to join them for their Subaru Loves Pets adoption event, we knew Louie had to be part of it. The team at RK Subaru welcomed our shelter pets like family — transforming their showroom into a celebration of second chances. They met every tail wag with a smile, shared stories of our animals on social media, and helped show the community that every pet, no matter their age or condition, deserves love. Louie stole the show that day. He soaked up every bit of attention, greeting guests and posing for photos as if he knew something special was about to happen. And he was right. Thanks to the visibility and kindness of the RK Subaru team, Louie’s story reached the perfect family. They saw his photo from the event, fell in love instantly, and soon opened their home — and their hearts — to this gentle senior pup. Today, Louie is thriving. He spends his days sunbathing, playing gentle games of fetch, and curling up next to his family who adore him. His journey from uncertainty to unconditional love is a testament to what’s possible when our community comes together. The partnership between the VBSPCA and RK Subaru goes far beyond one event. Their ongoing support helps amplify our mission and shine a light on the animals who need us most — especially seniors like Louie. Their compassion inspires others to adopt, volunteer, and even shop local; we’ve met adopters who shared that they purchased their car from RK Subaru because of the dealership’s dedication to helping homeless animals. Louie’s story is a beautiful reminder of what the Subaru Love Promise is all about: bringing people and pets together through kindness, compassion, and community. From all of us at the Virginia Beach SPCA — and from Louie, who finally found his forever — thank you, RK Subaru, for helping turn love into action. From all of us at the Virginia Beach SPCA — and from Louie, who reminds us that joy never grows old — thank you, RK Subaru, for turning love into lasting impact.
RK Subaru Loves Learning - April S
R K Subaru is committed to ensuring that every student has access to a quality education. To support this mission, we are partnering with AdoptAClassroom.org to positively impact students at Lynnhaven Elementary School in Virginia Beach this year. Across the country, millions of students lack the necessary supplies and learning materials to succeed in the classroom. In fact, 92% of teachers in the United States report that their students come from families unable to afford school supplies, often prompting teachers to spend their own money to fill the gap. Through Subaru Loves Learning, R K Subaru is helping local schools by adopting classrooms at Lynnhaven Elementary and providing funding to teachers for essential supplies and resources. Subaru is proud to be the largest corporate supporter of AdoptAClassroom.org. Thanks to this partnership, Subaru and participating retailers have supported over 950,000 students nationwide, including 616 students in Virginia Beach, VA.
Arbor Day Foundation - April S
RK Subaru is proud to partner with the Arbor Day Foundation. As part of our Subaru Loves the Earth initiative, they provided and distributed 100 mature, regionally appropriate trees to our neighbors. Trees play a crucial role in this mission—they give us oxygen, help cool our streets, filter water, improve air quality, prevent flooding, and promote better health. Together, everyone can help restore and strengthen the natural beauty of our community.
The Leukemia & Lymphoma Society delivery - Meredith J
RK Subaru partnered with The Leukemia & Lymphoma Society (LLS) and the Children’s Hospital of the King’s Daughters through the Subaru Loves to Care initiative. This partnership involved delivering blankets and messages of hope to cancer patients on July 2nd, 2025.
