The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is RK Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Protecting the Children Foundation, PCF - Protection Children Foundation

Did RK Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from RK Subaru

Subaru and RK Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Texas Underdog Gets a New Start in Virginia - Emily P

O'Ryan came to the Virginia Beach SPCA all the way from Texas. He was found as a stray and never claimed, so he was transferred along with dozens of other dogs to the VBSPCA for a better shot at finding a forever home. O'Ryan not only needed a second chance, he needed surgery for a painful hip injury. For months O'Ryan waited at our shelter and was overlooked due to the extensive medical costs that would need to be paid in addition to his adoption fee. Thanks to the Subaru Make a Dog's Day Grant, O'Ryan's adoption dreams finally came true on October 28, four long months after he arrived at our shelter.

Virginia Beach SPCA
Texas Underdog Gets a New Start in Virginia

Thank you RK Subaru! - NICK W

RK Subaru recently made a generous donation to Lynnhaven Elementary. The donation allowed the school to purchase paint, clay, and paper for the art department and they are excited to get creating! Thank you again.

Lynnhaven Elementary
Thank you RK Subaru!

Our underdogs - MEREDITH B

I recently saw an advertisement about Subaru bringing attention to the "underdogs." These dogs have injuries or something that happened to them that potentially damages their chance to be adopted. My boyfriend works for a Subaru dealership and I thought it would be fitting to write something about our two dogs, both rescues, one of which lost a leg from a car accident. Just thought it was cool to know we embody the Subaru belief 100%. Pinky and Tyler even have dog tags that were made from the machine they have in the showroom!

Our underdogs

Subaru meet and greet - Nick W

Subaru Steve and Anthony V at RK Subaru have had a few meet and greet events for Subaru owners before, but the one held on June 19th was the first one since Covid-19 started. It was awesome to get to socialize with other Subaru owners again and talk about our vehicles (one guy had a tent on top of his Ascent)! The event was concluded with a round of generous give aways by Subaru Steve and Anthony V, along with the Kris Wilson who is a co-host of their morning video series online. It was a great event and looking forward to attending the next one!

Subaru meet and greet

RK Subaru and The Protecting Children Foundation - Nicholas W

One in five children are at risk of hunger each day. One in four children are at risk of substance abuse before the age of 18. RK Subaru and The Protecting Children Foundation are doing their part to help. From supplying food to kids and checks to families' in need, the partnership has made a difference in many lives.

RK Subaru and The Protecting Children Foundation

2020 Make a Dog's Day Adoption Story - Emily P

Rex, a 6 year old Chinese Shar Pei mix, was surrendered to the VBSPCA on June 23, 2020. Rex’s previous family was no longer able to financially care for him and his mounting medical needs. Upon arriving at our shelter, our veterinarians quickly determined that Rex was in need of urgent veterinary care. Rex was suffering from a double ear infection, severe tooth decay requiring dental surgery, a skin infection and bilateral entropion (prolapsed third eyelid) repair in both eyes. Rex was placed in a foster home while undergoing treatment for these conditions. Rex received eye and dental surgery and by the end of August, he returned to the shelter to await adoption. However, due to the cost of Rex’s care which increased his adoption fee and being a senior dog, many families seemed to pass him by. Thanks to the Subaru Make a Dog’s Day Adoption Promotion in October, Rex’s story was featured on our social media and on October 6th Rex went to his forever home with the perfect family.

2020 Make a Dog's Day Adoption Story

Successful Subaru event - nicholas w

Subaru Steve and Anthony V had another successful get together for Subaru owners in the Hampton Roads area. The event included giveaways, doughnuts and coffee, and even awards for the top three Subaru vehicles.

Successful Subaru event

Neuter Scooter 2.0 at RK Subaru - Nick W

RK Subaru partnered with the VBSPCA once again as the Neuter Scooter was on site for pet vaccinations.It was great timing as Subaru's Love the Pets campaign is in full effect. RK looks forward to working with the VBSPCA again soon.

Neuter Scooter 2.0 at RK Subaru

Subaru & LLS Deliver Blankets to CHKD Patients - Khiem T

On July 22, the LLS Virginia Chapter and RK Subaru had the pleasure of delivering 80 blankets to The Children’s Daughters as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of RK Subaru. This incredible act of generosity was warmly received by the CHKD staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Norfolk, Virginia community. Many thanks to everyone at RK Subaru and CHKD, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

The Leukemia & Lymphoma Society
Subaru & LLS Deliver Blankets to CHKD Patients

RK Subaru loves to Care - Nick W

RK Subaru teamed up with CHKD and the Leukemia & Lymphoma Society to deliver blankets and motivational messages to children with Leukemia. Messages have been written and accumulated over the past couple of weeks from customers and employees at RK Subaru to let the children know they are not alone in this battle. RK Subaru thanks CHKD and the Leukemia and Lymphoma Society for their dedication to helping people with these diseases and looks forward to continuing the partnership.

RK Subaru loves to Care