The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is RK Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Protecting the Children Foundation, PCF - Protection Children Foundation

Subaru Love Promise Heart

Love Promise Stories from RK Subaru

Where love meets hope  –  Nick W

Where love meets hope

On August 7th, 2018 RK Subaru sent some employees to Children's Hospital of the King's Daughters and handed out blankets and art kits to children fighting cancer. The event is through the Subaru Loves to Care initiative and is a partnership with The Leukemia & Lymphoma Society. Thousands of "messages of hope" were also delivered and read to patients.

5th Annual PCF Charity Golf Tournament  –  TOM B

5th Annual PCF Charity Golf Tournament

The Protecting Children Foundation held its fifth annual charity golf tournament. RK Subaru was the main sponsor as local business owners, city officials, legislative leaders, and even golf pro, Marc Leishman, helped raise funds and spread awareness about the three dangers affecting youth in the local community: Drug addictions, sexual abuse, and hunger. We anticipate two million people had exposure to the ads, the charity golf tournament, PSA's broadcasted by COX/RK Subaru and work that PCF has done for the local Virginia Beach community to help protect children.

RK Subaru and Protecting Children Foundation  –  Colin S

The Protecting Children Foundation works to help children in need in the Hampton Roads area of Virginia. They focus on three main areas of assistance: feeding hungry kids, educating the community on the heroin epidemic and serving as a resource for juvenile victims of sexual assault. RK Subaru has not only played a leadership role, but has been one of the main driving forces in the Protecting Children Foundation. Commonwealth's Attorney Colin Stolle, the chief prosecutor for the City of Virginia Beach, in this video relays his experience working closely with the Protecting Children Foundation over the years.

From Worst News to Best News Ever  –  Paul H

From Worst News to Best News Ever

Recovery for Life has been helping rescue and empower children, teens and adults with addictions for 20 years. We've heard about every story imaginable. Yet, when P. came in and shared, "I just got the worst news ever," I listened carefully. This story was different. Just days earlier, he had received the unfortunate news that his own dad had been accused of molesting his son. P. was in shock. "I just don't know where to go or what to do." Thanks to a donation from R.K. Subaru, we were able to bring the P. in for counseling while detectives were able to do their work. With solution-focused therapy and a lot of listening help, P. is able to help his little boy. He is also getting the help he needs and is adjusting well. This is all because YOU cared. YOU provided the funds for us to reach out to a family in need (at no cost to them) in one of the worst moments of their life. This tragic news turned into good news when he looked up at me and asked, "What's this going to cost?" I was able to answer, "Absolutely nothing, because someone cares!" Dr. Paul Hardy Recovery for Life Recovery for Kids Recovery for Vets Transition Homes

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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